The latest report by IMARC Group, titled ‘Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,' offers a comprehensive analysis of the male grooming products market report. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global male grooming products market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032.
Male grooming products encompass a wide variety of items specifically designed to meet the personal care and hygiene needs of men. These products cater to various aspects of grooming, from skin and hair care to scent and overall body maintenance. The range includes, shampoos and conditioners tailored for men's hair, which is often different in texture and oiliness compared to women's. Facial care products such as cleansers, moisturizers, and beard oils are formulated to handle the rougher facial skin and thicker hair follicles typical in men.
Shaving products, including creams, gels, aftershaves, and razors are essential for managing facial hair, providing a smooth shave while minimizing skin irritation. Additionally, body washes and soaps designed for men often feature more robust and traditionally masculine scents. Deodorants and antiperspirants keep body odor in check while also catering to the typically stronger sweat production in men.
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Market Trends:
The male grooming products market is driving the global market. Additionally, the rise of social media platforms has significantly influenced male grooming habits. Platforms, such as Instagram and YouTube feature influencers and celebrities who often endorse grooming products, demonstrating their use and effectiveness. This visibility has not only made grooming products more desirable but has also educated a broader audience on the various products available, thereby expanding the market.
Economic factors also play a crucial role. There is a growing segment of men with disposable incomes who are willing to invest in premium grooming products. The development and proliferation of specialized products catering to specific grooming needs have also driven market growth. Products targeting issues, including sensitive skin, anti-aging, and hair loss appeal to men seeking solutions tailored to their personal needs. Furthermore, the availability of these products online and the convenience of e-commerce shopping have made them more accessible, thereby encouraging repeated purchases and exploration of new products.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.